SDG is now Nowbound | Announcing Our New Name

Today we’re excited to Nowbound, the new name for our holding company.

Why are we changing names?

There are a couple of reasons we feel the name change is necessary. The big ones…

Better alignment with our most prominent brand, Coinbound

For nearly 5 years, we’ve delivered over 1,000 campaigns through our first agency, Coinbound. As such, most of our most important contacts know us under this name. We felt switching to a name that is more similar to Coinbound will help address any confusion.

There’s nothing “corporate” about us

Since day 1 we’ve been proud of the fact that we do things differently than most. We’ve proudly pursued industries that were “too early” for the mainstream, doing business in a way that’s anything but “the way its always been done”.

While I love having my family’s last name in our company name, Smith Digital Group reeks of boring, corporate speak. That’s just not us. We feel the Nowbound name better reflects our mission.

A small update. Our mission remains the same: build, buy, & invest in great digital businesses.

Built for now. Bound for greatness.

-Ty, CEO @ Nowbound

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