Founder & CEO
Ty Smith
The operator behind 1,500+ client engagements across crypto, AI, and SaaS.
“After entering the crypto space in 2017, I watched some of the most consequential companies in technology struggle to reach their audiences. That gap between product quality and market visibility is exactly what Nowbound was built to close.”
How Nowbound was built
Ty Smith entered the crypto industry in 2017 as an investor and advisor, watching a wave of groundbreaking technology companies struggle to reach their audiences. Traditional agencies had no fluency in emerging markets. Crypto marketing as a discipline did not exist yet.
In 2018, Ty founded his first agency to fill that gap, bootstrapping it to a seven-figure operation. He built what became the largest content creator network in Web3 and ran campaigns for Nexo, Sui, MetaMask, OKX, eToro, Gala, and hundreds more. The portfolio now spans 1,500+ clients and 700+ vetted content creators across Twitter, YouTube, TikTok, and Telegram.
As demand grew, Ty expanded the portfolio with agencies dedicated to AI, B2B SaaS, and Web3 advertising. Each was purpose-built for its market.
In 2024, Ty formalized the network as Nowbound, a holding company that unifies the portfolio under a single operational infrastructure and a shared mission: deliver world-class marketing to the companies at the frontier of emerging technology.
Convictions
What drives the work
“The real measure in agency life is not landing a big client. It is keeping them.”
“Elite agencies treat clients like data points in a larger ecosystem. Every win becomes a multiplier for the next one.”