Director of PR / Earned Media

Nowbound is hiring a Director of PR / Earned Media to lead and grow the PR department serving Coinbound, our Web3 and crypto marketing agency, and Clickstrike, our B2B SaaS and technology marketing agency.

You’ll own three core outcomes: strong results for clients, a capable and well-run department, and healthy departmental P&L performance.

This is a hands-on leadership role. You should be equally comfortable developing a compelling story for a client, coaching your team, and reviewing account profitability. We’re looking for someone who can deliver excellent work today while building the team and systems needed for continued growth.

What you’ll own

Client results

• Develop PR strategies aligned with each client’s audience, business goals, and market.
• Lead story development, media outreach, executive positioning, and interview opportunities.
• Build and maintain relationships with relevant journalists, editors, and publications.
• Stay involved in priority campaigns and hold the team accountable for the quality of its work.
• Advise clients directly, set realistic expectations, and address performance issues early.
• Measure the relevance and quality of coverage, communicate its value, and use results to improve campaigns.

Department growth and leadership

• Build, coach, and manage a high-performing PR team across both agency brands.
• Identify staffing needs and help recruit, onboard, and develop talent.
• Manage workloads and delivery capacity across team members and outside specialists.
• Improve processes for campaign planning, outreach, approvals, reporting, and quality control.
• Work with sales and account teams to support client retention, appropriate account expansion, and new business.
• Ensure the department can consistently deliver on the commitments made to clients.

Departmental P&L

• Own the department’s financial performance, including revenue, costs, budgets, and profitability.
• Track account margins and resource utilization, identifying issues and improving efficiency without sacrificing client results.
• Partner with leadership and sales on pricing, proposals, and profitable scopes of work.
• Balance investment in people and capabilities with financial performance.
• Report clearly on results, risks, and opportunities to improve the department.

• A proven track record of securing meaningful earned media coverage for technology companies.
• Experience leading a PR team or department and improving how it operates.
• Experience managing budgets, account profitability, or a departmental P&L.
• Strong writing, editorial judgment, media relationships, and client communication skills.
• Familiarity with B2B SaaS, technology, and Web3 or crypto markets.
• The ability to balance client outcomes, team development, and profitability.
• A practical, accountable approach: you can set strategy and help execute it.

How success will be measured

• Consistent, high-quality client results and strong client relationships.
• A growing, effective department with clear processes and accountability.
• Strong departmental P&L performance and sustainable profitability.

Competitive base compensation plus performance bonuses tied to the department’s P&L performance.