Operating company · Agency software
Verbial
One system for the whole agency. Pipeline, proposals, delivery hours, invoicing, and margin, connected end to end.
CRM
Pipeline, contacts, and forms
Proposals
Scope, approval, and e-signature
Projects
Delivery planning and time tracking
Invoicing
Retainer, hourly, and project billing
Profitability
Margin by client, department, and person
Client reporting
White-label results summaries
Verbial is the software company in the portfolio, and it came out of the operating problem rather than a product roadmap. Most agencies run a CRM that knows nothing about hours, a time tracker that knows nothing about invoices, and a proposal tool that knows nothing about either. Verbial connects them, so margin is a view that opens rather than a quarter-end reconstruction.
Verbial ran inside seven and eight figure agencies before it was sold to anyone, and those agencies still run on it.
Who it serves